AllFacebook: Alexa Data is Definitely Wrong
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Rob L. · 2 years agoAlexa data is from people who use Alexa, who also disproportionately (obviously) tend to be trendwatchers and market research buffs. {An interesting experiment to try is to check out Alexa traffic for market research companies like Forrester, Jupiter, Greenfield etc. -- way higher ranking/traffic than they actually have} The demographics of the Alexa-using audience thus also skews away from the MySpace demographic... so two reasons not to trust Alexa data for this issue.
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Tara · 2 years agoAlexa sucks and as Rob says it only tracks page viewers who are using an Alexa toolbar, and FYI i don't know anyone with an Alexa toolbar. Thus it comes to no suprise to me that it lists my blog incorrectly and many other popular sites too. I wish they'd go away, since so many of my clients come to me touting Alexa statistics, which only show a slice of the pie or world wide web.