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I received an email this morning from BustedTees.com telling me about a new application that they just released called “T-Shirt Money Maker.” I have been extremely skeptical about making money via Facebook applications. That was until I saw yesterday’s data which
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1 year ago
Furthermore, Hitwise have recently analysed data from Facebook and found that over 1,900 retailers received traffic from Facebook in August - much of this generated by related groups and applications.
I think Visual Bookshelf is great and I have also been impressed by some of the things other retailers are doing. I think there is a massive opportunity for retailers to build relationships with customers through social networking sites, though surprisingly few are using them effectively.
I regularly write about Facebook on my blog too. I wrote a piece recently called '5 great examples of retailers on Facebook' with examples from Tesco, Wal-mart and others - you can read it at www.nickburcher.com or see this specific post here: http://www.nickburcher.com/2007/09/5-great-examples-of-retailers-using.html