http://allfacebook.disqus.com/enMon, 11 Feb 2008 12:30:05 -0000http://www.adweek.com/socialtimes/can-facebook-socialads-work/304219#comment-1639422<p>There is a middle ground between pay-per-click and straight banner adverts. I personally have found PPC is now too saturated which has driven up prices.</p><p>I agree you don't have the intent, but as socially-held information becomes more detailed, you should be able to profile better.</p><p>I ran a personal test with Facebook social adverts over the past two weeks and have had a much better ROI than with Google Adwords campaigns running. I think this will also become more competitive, pushing up the prices, but it offers good value at the moment.</p>Craig KillickMon, 11 Feb 2008 12:30:05 -0000