AllFacebook - Latest Comments in Classmates.com Goes Public, Is Facebook Next?

Re: Classmates.com Goes Public, Is Facebook Next?

Robert Jensen — Thu, 16 Aug 2007 09:34:40 -0000

Classmates.com coulda been a contender. They would make an excellent Harvard Business School case study in how NOT to run a social networking site.

They started off with such promise back in the late nineties, then made some incredible gaffes along the way: they set up a nascent bulletin board for just about every high school in America, then one day decided only "premium" members could post on them. Result: you can almost tell the day that this policy was enacted because these bulletin boards became a ghost town. You'd see the same 20-30 posts from 7 years ago and virtually nothing since.

Secondly, they restricted viewing of pictures to "premium" members as well. Half the fun of Facebook is the ease of use in seeing your friends pictures, Classmates opted to charge for this privledge and wonders why traffic disappears.

Thirdly is the insistence that all users fill out a questionnaire detailing their political beliefs, number of pets, etc. Great for selling advertising demographics, I suppose, but what's in it for ME?

Facebook simply too classmate's "good idea" and made it work.

Re: Classmates.com Goes Public, Is Facebook Next?

Nick O'Neill — Wed, 15 Aug 2007 01:02:15 -0000

Hi Rex,

That's a very good point and something that I just glossed over in this case. Do you know what these numbers work out to? It's funny that this didn't cross my mind even though I majored in finance.

Oops!

Re: Classmates.com Goes Public, Is Facebook Next?

Rex Hammock — Tue, 14 Aug 2007 18:52:22 -0000

I enjoy your coverage of Facebook developoments, but I'd steer clear of financial analysis until you grasp some basics. First, when a company announces it will have an IPO "worth $125 million," that does not mean the company is worth that amount. It means the percentage of the company they are releasing to the public market will be valued at $125 million. A company can "go public" by selling only a small percentage of their total shares. The value of that percentage of the company is then applied to all shares to extrapolate the total "market capitalization."

Re: Classmates.com Goes Public, Is Facebook Next?

Paul Malin — Tue, 14 Aug 2007 16:40:00 -0000

I will not even comment on CM.com, seriously!... As for FBs valuation, MySpace is generating 1b in rev a year. Most people think FB will eclipse MySpace. 1b in rev can easily fetch 10b at ipo especially considering the revolution of the social OS, the depth of marketable user data, and the quality of FBs employees...

Re: Classmates.com Goes Public, Is Facebook Next?

Brian Breslin — Tue, 14 Aug 2007 10:19:06 -0000

Nick,
There is a HUGE difference in value for these two companies. I mean classmates.com's traffic is probably around 1% of facebook's. Classmates may have 50mil registered, but I for one have not gone back to that site since 1997 when I first signed up. 10 years with no activity from some of their members. Not to mention their 1 million paid subscribers are probably over inflated, and not generating near facebooks 120Mil+ in yearly revenue. classmates.com missed the boat here.