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Crisis Communications Gets Simplified With Facebook

Started by Nick O'Neill · 10 months ago

I previously worked at a PR firm where we had a number of clients who were in need of “dark sites.” For those of you that don’t know what a dark site is, it is simply a website which is set up but not linked to (and is typically protected from the public%2 ... Continue reading »

1 comment

  • Lee Aase

    1 year ago

    Thanks for the link. This certainly isn't the be-all and end-all tool for crisis management, but I think it should be part of the arsenal. If Facebook groups are going to be created around any major public event, like the restaurant rats you mention, it would be better to have some "ownership" of the conversation, so at least you can get your side of the story told.

    For other things, like natural disasters, it might make sense to have all of your crisis team belong to a secret group to they can be instantly messaged (particularly if they have the Facebook mobile app, which sends them a text message alerting them to new content.)

    Facebook is just a tool...a really cool tool...and we should think creatively about how we can use it to accomplish organizational goals.

    Oh, yeah, and it's fund to connnect with people, too!
    reply

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