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In terms of the application being very simple, we agree.
However, the real difference between Cruxy and other "share your media" tools is that Cruxy.com is a marketplace, where we provide tools for buying, selling, promoting, and analyzing your visitor traffic. For the aspiring creative talent who is our core userbase, this is a real differentiator from a Kyte.tv or Facebook Video.
Overall, we do agree that we need to take the Facebook application's functionality up a notch to really make an impact on the average Facebook user. We are also proud of the seamless feed events moving from Cruxy to Facebook, the ability for our player to resize itself within your profile, and the one-click "add this player to your profile" capability which we have implemented today.