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Its a feature that is going to be used a hell of a lot as soon as it is released so they need to gauge what sort of resources its going to need.
I guess they figured releasing to the original universities was a nice way of selecting who got first access in this test environment.
It feels strange to leave it on hours at a time, as you would with Gmail chat. It feels like you're somehow sending the message to your friends that you've got nothing better to do with your time then to sit around on Facebook all day.
I've always viewed Facebook as a guilty pleasure that everyone does. However, I don't feel comfortable advertising how much a participate in this guilty pleasure to everyone, or even increasing the amount of time spent on it.
I am intrigued to figure out what revenue model they might try to put in with this chat feature. Perhaps sponsored chat windows? Integration with their flyer program? Who knows - should be interesting.
Cheers - Eric
Is your name really boodalicious btw?