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Those looking for Facebook to transform their monetization strategy overnight and exit with their highly anticipated IPO anytime soon better not hold their breath. Jessi Hempel highlights the challenges currently facing Facebook. There are some serious problems. The most significant is the &#
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1 year ago
I think Facebook is being a bit coy with their AD platform intentionally. They have such rich data and the AD targeting potential is very impressive. I think they are probably looking to bring in MSN AdCenter or something like that and then take things up a notch. I know that we spend quite a bit on Ads on FB and they convert well so if they stepped up their game and built an AD server like Google AdWords - they would be raking in the cash.
Monetizing FB will happen - will they be worth 15 Billion that is another matter. However they are worth a lot and as more and more advertising goes online they are in the right position to capitalize on that.
Cheers - Eric