http://allfacebook.disqus.com/enTue, 13 May 2008 10:27:47 -0000http://www.adweek.com/socialtimes/facebooks-long-road-ahead/304443#comment-1640259<p>Hey Nick,</p><p>I think Facebook is being a bit coy with their AD platform intentionally. They have such rich data and the AD targeting potential is very impressive. I think they are probably looking to bring in MSN AdCenter or something like that and then take things up a notch. I know that we spend quite a bit on Ads on FB and they convert well so if they stepped up their game and built an AD server like Google AdWords - they would be raking in the cash.</p><p>Monetizing FB will happen - will they be worth 15 Billion that is another matter. However they are worth a lot and as more and more advertising goes online they are in the right position to capitalize on that.</p><p>Cheers - Eric</p>Eric DewhirstTue, 13 May 2008 10:27:47 -0000