http://allfacebook.disqus.com/enFri, 15 Feb 2008 07:25:26 -0000http://www.allfacebook.com/2008/02/facebooks-pr-becomes-more-aggressive/#comment-1639474Have to agree with Mike, this isn't 'aggressive' PR, it's 'responsive' PR. It is an attention grabbing adjective to stick into the title of you post but a little bit misleading perhaps? Of course they could playing heavy behind the scenes with you Nick but that isn't the subject here :-)John O'SheaFri, 15 Feb 2008 07:25:26 -0000http://www.allfacebook.com/2008/02/facebooks-pr-becomes-more-aggressive/#comment-1639473I feel this is not aggressive however it makes a good headline. Aggressive would suggest that any time someone dare mentions their name in a negative fashion that they go in guns blazing, cease and desist orders at the ready etc.<br><br>However what is actually occurring is that they have woken up (well, employed more people) to handle / join in with the conversations that are taking place online and offline about their product. <br><br>Aggressive? No<br>Sound Business practice? Most definitely<br><br>Even before the money came pouring in I have found that unlike many organisation I purchase products from the Facebook Customer Care Team respond quickly via email to questions that arise about the Product. I hope they keep this going as well as investing more money on the PR side. I have a view which is that Customer Service supports the Marketing / PR that takes place.<br><br>Mike Ashworth<br>Business Coaching and Consultancy<br>Brighton and Hove, Sussex, UKmike ashworthThu, 14 Feb 2008 17:12:47 -0000