Re: Facebook’s PR Becomes More Aggressive

John O'Shea — Fri, 15 Feb 2008 07:25:26 -0000

Have to agree with Mike, this isn't 'aggressive' PR, it's 'responsive' PR. It is an attention grabbing adjective to stick into the title of you post but a little bit misleading perhaps? Of course they could playing heavy behind the scenes with you Nick but that isn't the subject here :-)

Re: Facebook’s PR Becomes More Aggressive

mike ashworth — Thu, 14 Feb 2008 17:12:47 -0000

I feel this is not aggressive however it makes a good headline. Aggressive would suggest that any time someone dare mentions their name in a negative fashion that they go in guns blazing, cease and desist orders at the ready etc.

However what is actually occurring is that they have woken up (well, employed more people) to handle / join in with the conversations that are taking place online and offline about their product.

Aggressive? No
Sound Business practice? Most definitely

Even before the money came pouring in I have found that unlike many organisation I purchase products from the Facebook Customer Care Team respond quickly via email to questions that arise about the Product. I hope they keep this going as well as investing more money on the PR side. I have a view which is that Customer Service supports the Marketing / PR that takes place.

Mike Ashworth
Business Coaching and Consultancy
Brighton and Hove, Sussex, UK

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Re: Facebook’s PR Becomes More Aggressive

Re: Facebook’s PR Becomes More Aggressive