The man who spoke and whom I happen to agree with wasn't trying to say per-say that college and high school students don't have any money to spend; what he meant was trying to grab up as much real estate (users who have installed your application) without any discretion as to whom your target audience should be is a waste of time in a lot of cases. High school and college students were his example simply because they do, in fact, constitute the largest portion of users and they do not have as much buying power as many other demographics present on Facebook.
So do you disagree with him then in which regard? That high school and college students don't spend as much money as self-sufficient people who use Facebook? That buying up as much real estate as possible without any idea on how to use it is a bad idea?
sundeep
· 2 years ago
I *absolutely* agree with your conclusion except for one part: "the real winner is going to be the ad network that hasn’t launched yet." appfuel, where I'm a co-founder, is currently serving targeted ads that are so relevant that users are happy to see/interface with them . Implementing your suggestions is not an easy task, but we've been working on it for nearly two years, and since launch a couple weeks ago have already had over 30 publishers sign up.
Christina Tierney
· 2 years ago
I totally get where you are coming from. And I would much rather be given an opportunity to have my voice heard with regards to the barrage of ads delivered to my web front door.
If we are living a transparent, brutally honest web life - advertisers should have the courage to ask us if we like or dislike what they are ramming down my throat.
And I work in interactive advertising and marketing. The key is to get the actual client, "advertiser" to buy into this...they are the ones afraid of "change".
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So do you disagree with him then in which regard? That high school and college students don't spend as much money as self-sufficient people who use Facebook? That buying up as much real estate as possible without any idea on how to use it is a bad idea?
If we are living a transparent, brutally honest web life - advertisers should have the courage to ask us if we like or dislike what they are ramming down my throat.
And I work in interactive advertising and marketing. The key is to get the actual client, "advertiser" to buy into this...they are the ones afraid of "change".