The campaign was on seesmic too, and the marketer in charge is talking about that in an on-going discussion on seesmic about desensibilization. In my opinion, its a failure of Alternate Reality Game : if it does not look like a game, then its misleading viewers and they can eventually freak out.
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In my opinion, its a failure of Alternate Reality Game : if it does not look like a game, then its misleading viewers and they can eventually freak out.