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Facebook Advertising Gone Bad

Started by Nick O'Neill · 10 months ago

An over the top ad campaign for the upcoming Universal Pictures produced “Untraceable” has been removed from Facebook after concerns were expressed about excessive violent content. I’m fortunate not to have seen the content because it sounds pretty gruesome. Acc ... Continue reading »

1 comment

  • The campaign was on seesmic too, and the marketer in charge is talking about that in an on-going discussion on seesmic about desensibilization.
    In my opinion, its a failure of Alternate Reality Game : if it does not look like a game, then its misleading viewers and they can eventually freak out.

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