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The “non-existent” Facebook rate card has been released from an insider. I found the following rate card to be particularly revealing:
For $15 CPM you can target users within Facebook based on gender, geography, major, interests, activities and movies. Earl ... Continue reading »
For $15 CPM you can target users within Facebook based on gender, geography, major, interests, activities and movies. Earl ... Continue reading »
1 year ago
FB have been saying the reason the IPO/Acquisition is far away is that the buyers don't see them as a $7-10b company. Given their growth rate and the fact that this is still a crude business model I think Zuckerman and Co may be right!