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Facebook Apps Are the Ads

Started by Nick O'Neill · 10 months ago

Yesterday there was a lot of discussion surrounding the CPMs that Facebook application developers are receiving via various ad networks. While I am working on my own project to more accurately monitor run rates on Facebook ad networks, for now, the sample provided by Justin Smith is sufficient ... Continue reading »

2 comments

  • Slide's CPM's are over $3 and Scrabulous would not take anything under $9..

    I wonder how much Flixster is.. at this point, I think quality over quantity will matter. Apps who have better demographic have the ability to ask more money to advertisers.
  • Agreed. The CPM approach is dead (or at least dying). If I had a penny for how many calls I get from vendors wanting my company to advertise on/in their apps, I'd be living off the coast of France.

    Smart brands know to apply the funds to custom applications that drive *real* brand value, fosters engagement, and builds deeper relationships.

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