DISQUS

AllFacebook: Facebook Apps Are the Ads

  • sav · 1 year ago
    Slide's CPM's are over $3 and Scrabulous would not take anything under $9..

    I wonder how much Flixster is.. at this point, I think quality over quantity will matter. Apps who have better demographic have the ability to ask more money to advertisers.
  • Damon Henry · 1 year ago
    Agreed. The CPM approach is dead (or at least dying). If I had a penny for how many calls I get from vendors wanting my company to advertise on/in their apps, I'd be living off the coast of France.

    Smart brands know to apply the funds to custom applications that drive *real* brand value, fosters engagement, and builds deeper relationships.