http://allfacebook.disqus.com/enWed, 07 May 2008 19:12:59 -0000http://www.allfacebook.com/2008/04/facebook-apps-are-the-ads/#comment-1640108Agreed. The CPM approach is dead (or at least dying). If I had a penny for how many calls I get from vendors wanting my company to advertise on/in their apps, I'd be living off the coast of France.<br><br>Smart brands know to apply the funds to custom applications that drive *real* brand value, fosters engagement, and builds deeper relationships.Damon HenryWed, 07 May 2008 19:12:59 -0000http://www.allfacebook.com/2008/04/facebook-apps-are-the-ads/#comment-1640106Slide's CPM's are over $3 and Scrabulous would not take anything under $9..<br><br>I wonder how much Flixster is.. at this point, I think quality over quantity will matter. Apps who have better demographic have the ability to ask more money to advertisers.savMon, 28 Apr 2008 19:39:15 -0000