http://allfacebook.disqus.com/enWed, 07 May 2008 15:12:59 -0000http://www.adweek.com/socialtimes/facebook-apps-are-the-ads/304407#comment-1640108<p>Agreed. The CPM approach is dead (or at least dying). If I had a penny for how many calls I get from vendors wanting my company to advertise on/in their apps, I'd be living off the coast of France.</p><p>Smart brands know to apply the funds to custom applications that drive *real* brand value, fosters engagement, and builds deeper relationships.</p>Damon HenryWed, 07 May 2008 15:12:59 -0000http://www.adweek.com/socialtimes/facebook-apps-are-the-ads/304407#comment-1640106<p>Slide's CPM's are over $3 and Scrabulous would not take anything under $9..</p><p>I wonder how much Flixster is.. at this point, I think quality over quantity will matter. Apps who have better demographic have the ability to ask more money to advertisers.</p>savMon, 28 Apr 2008 15:39:15 -0000