http://allfacebook.disqus.com/enSat, 07 Jul 2007 10:56:07 -0000http://www.adweek.com/socialtimes/facebook-becomes-the-people-search-engine/303454#comment-1637132<p>Nick,</p><p>We believe this is very powerful form of search that matches the actions people take in the real world. A great example, I have a friend that recently purchased a mountain property. I don’t believe he is an expert on Mountain properties however the two of us share certain aspects of our personality that would lead me to believe that whatever road he walked down to find the property he ended up with be of huge value to me in my own search.</p><p>Lijit ( <a href="http://www.lijit.com" rel="nofollow noopener" target="_blank" title="http://www.lijit.com">http://www.lijit.com</a> ) provides the facebook capability outlined in Aditya’s post ( <a href="http://blog.facebook.com/blog.php?post=2535632130" rel="nofollow noopener" target="_blank" title="http://blog.facebook.com/blog.php?post=2535632130">http://blog.facebook.com/bl...</a> ), but we do it on the wide open web. In the above example I went to my friends blog and entered “Keystone”, knowing from his previous posts that he had purchased a property there. The results I get back from Lijit include the posts he made about the property, his <a href="http://del.icio.us" rel="nofollow noopener" target="_blank" title="del.icio.us">del.icio.us</a> bookmarks relating to his search including the real-estate agent he used. Also included were photos of his property from his wife uploaded to her flickr account that were brought into the search via the linkage between his blog, hers, and then out to her photos. All automatically.</p><p>It’s a powerful concept, and I believe the idea of being able to relocate the search locus is powerful for Facebook in the same way it is powerful to Lijit. People are the ultimate metadata.</p>Todd VernonSat, 07 Jul 2007 10:56:07 -0000