DISQUS

mike ashworth · 1 year ago

Even "opt in" processes need to proceed with caution.

I feel that people might well be interested or alarmed that their activity across the net might end up in the facebook news feed. Therefore if something that people may not welcome is to take-off, I cant help thinking that this "opt in" process wont be as obvious to the end user as perhaps receiving an email from the website belonging to the Company I interact with advising of such.

anything less than a completely transparent process to the user will smack of being an underhand way to get an "opt in". I just wonder who is going to lose out at the end of the day? I feel that both Facebook and the company I interact with, will both be losers in this, as the credibility of both is flushed down the pan.

Mike Ashworth
Marketing Coach and Consultant
Brighton and Hove, Sussex, UK

Peter Corbett · 1 year ago

I think the Facebook Connect will be the most highly targeted advertising network the world has seen. When i travel across the web, facebook will serve me ads based on a) my social graph b) a the context of the site i'm on.

If I'm a brand like...Corona, I'd use connect to serve ads to M/F 21+ who are reading blogs/pubs that focus on entertainment/going out. Couple that with hyperlocal geo targeting and you've got the recipe for successful digital marketing.

Peter
http://www.istrategylabs.com