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When the enslaught of applications began, what first struck me was how they completely detracted from that was the initial attraction of Facebook - seeing snippet after snippet of news about what your friends were doing (who they'd made friends with, what their status was and what photos they'd been tagged in, etc). I love gossip, so a newsfeed full of these details was heaven for me. When the newsfeed started getting filled up with 'news' about applications, the gossip-worthy nature of the site became diluted. I'm very anti-applications and it's something I've mentioned a few times in my blog here - http://somethingclosetonothing.blogspot.com/
Bit harsh, but there you go! :-)
I joined a group on Facebook which was relevent to something in my personal life (it was do to with a particular bar that I used to frequent), and then found out that the creator of the group was sending regular messages to the members of the group about all kinds of events and bar-nights etc in London ... NOT related to the bar in question.
This got right up my nose, I put a posting on the Wall asking her to stop sending marketing messages to the group ... to which a few days later I got a snotty email ...
"This is my group, and I will do as I please!".
Is this Facebook Spam? I think so!
(PS. I have now left that group!)