DISQUS

Jeremy Miles · 2 years ago

The facebook ads that are displayed now are appallingly targeted. Most of mine are invitations to meet girls, but FB knows, that I am married, so why is it bothering?

Chris Kennedy · 2 years ago

Interesting, this also explains why they recently changed their login interface to use permanent cookies, allowing multiple browser sessions to remain logged in.

Teresa Valdez Klein · 2 years ago

This is very interesting, but I see some potential drawbacks, which I post about here:

http://webcommunityforum.com/2007/10/facebook-a...

Andrew · 2 years ago

This is massive - great scoop.

Craig Bovis · 2 years ago

I fully agree with the fact that they will allow targeting over the Facebook website however gaining access to Facebook cookies (and therefore targeting) on other sites is simply not technically possible.

It would be a security nightmare and as such browsers do not allow it.

Nate · 2 years ago

Suddenly I see myself deleting my Facebook profile.

Nate Too · 2 years ago

Goog 2007 rev = ~$17b
FB 2007 rev = ~$150m - $75m MSFT fear $ = $75m
Goog 2001 rev = $86m
Goog cap ex through 2007 = ~$5.84b
Goog has proprietary software and hardware configs rivaling any commercially avail solution = roughly 10x computing advantage
Goog = 17k employees year end 2008
FB = 700 employees year end 2008

"Facebook Launching the Google Adsense Killer" make fun talk but probability = lower than winning the lottery.

Wait, $15b private valuation with 300 employees and $75b rev IS winning the lottery.

Q: can Zuck win the lottery twice? Not likely, but we won't have to worry about it until somewhere around 2012. That is, if you gave FB a management team, 15k employees and $6b to invest wisely and they could do so by tomorrow.

MSFT = desperate. GOOG = smart to fake interest in FB to make investment more expensive for MSFT.

Chris · 2 years ago

Nate...exactly what i was thinking..

Regarding cookie ads. cookie ads will die faster than pop up ads..how long will it take for browsers (except ie, of course) or third party internet security companies to create cookie blockers ..ad cookie blockers to make it worst. I am sure some anti virus/internet security companies are already deploying one.

Regarding data on FB, data on fb is very vague

Another PR stunt to hype Facebook valuation.

Nate Too · 2 years ago

Q: Anyone know of any technological barrier to Goog doing the same cookie trick by categorizing users based on search history?

History = true intentions vs. self reported demo info on FB is peer driven.

SV · 2 years ago

Adversiting on the Internet makes sense given the diversity of the platform and the variety of applications available.

I don't see Facebook doing this. It's as silly as so many closed networks of the past. Google is secure.

admanager · 1 year ago

i think adwords is more powerful than any other ad networks.

William MATAR · 1 year ago

Facebook ads are interesting, I tried them.. but much much better and more large audiences and large target is google adwords.