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There has been a ton of buzz surrounding Beacon over the past couple weeks. Last night I briefly ranted about Facebook not responding to the noise. Initially, they may have perceived it as only being chatter among bloggers. As soon as I heard that brands were beginning to become hesitant about adv
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1 year ago
I agree: I don't think FB members will Opt-Out of Beacon because most of them don't understand how it works. For Opt-Out to work, FB has to inform the community of what that actually means and how member data is being used. Until then, Facebook hasn't really listened, they are still pulling a fast one on their members.
1 year ago
1 year ago
With any good or service, there is a cost and a benefit. The problem is that the bloggers assume that there is no benefit to Beacon, so they see any cost (in this case privacy) as too high. Google has similar privacy issues, but bloggers love the value that Google provides so they consider the privacy cost reasonable in that case.
It also bugs me that so many mention Zuckerberg's age and experience. They say things like 'Facebook needs real management'. Of course, their next post will be about how record labels or movie studios 'don't get it' when it comes to digital distribution. I have a certain amount of hostility (ok, probably jealousy) towards a guy so young and so rich, but I think he's done as good a job as anyone at new media. If you want experienced management, Rupert Murdoch's MySpace is there for you.
I think you're correct Nick. We won't even remember this past month a year from now. And who knows, maybe Beacon will prove incredibly popular (like Newsfeeds).