AllFacebook - Latest Comments in Facebook Needs Some Work on Ad Relevance

Re: Facebook Needs Some Work on Ad Relevance

wrapman — Mon, 25 Aug 2008 10:37:46 -0000

seems the argument came full circle :-)

no, why we all do not use our regular emails we send every day anyway to promote our business OR facebook page for that matter is beyond me. Then again this is what our company does, figured I'd give us a plug.

There's also a Facebook version.

Re: Facebook Needs Some Work on Ad Relevance

Euphrosini — Sun, 24 Aug 2008 14:00:08 -0000

I listen to Jaffe Juice which is a marketing podcast/blog which is run by Joseph Jaffe. I believe he is the author of the book The Rise of Conversation as well which would be why that ad is attached to that news feed. Maybe they should have made the correlation clearer?? Regardless... it is a relevant ad to the content in the newsfeed

Re: Facebook Needs Some Work on Ad Relevance

prostoalex — Sat, 23 Aug 2008 23:39:25 -0000

In the ad interface an advertiser can choose to tie social action to any pages, groups or events he or she manages on Facebook. Hence it was this advertiser's choice to tie this specific ad to the actions of Jaffe Juice group. Not sure why they decided this way, but they did.