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Justin Smith just posted an interesting article about Facebook revealing new application statistics to developers. I went and checked out my own application statistics and compared them to the ones that Justin posted. The result? An almost duplicate chart depicting the source for application insta
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1 year ago
The news feed stats purely refer to the "x has added the y application".
1 year ago
that may change if/when FB re-enables app messaging for non-app users.
still, i agree that profile box visibility is a big driver for adoption. probably moreso for apps like Fluff Friends that use profile box real estate for app info updates than other less-interesting ones, but regardless it's probably a high priority acquisition channel for most apps.
it is surprising that app directory is a significant channel... wonder whether that means we're seeing over-representation of the geek audience as new app adopters.
- dmc
1 year ago
Given that the Directory is such a key driver of current app installs, I'd love to see a comparative study to see if apps that have matching appname and URL (on apps.facebook.com) have higher install rates than other apps. This would run totally counter to some of the "conventional wisdom" I've heard (e.g., "Your app name and URL doesn't matter" -- if the Directory is important, then it could be ALL about naming.
And to push that one step further... Has an economy formed around "domaining" for FB app names?
1 year ago
And to push that one step further… Has an economy formed around “domaining” for FB app names?
yee,
Thanks for posting that, I'm interested in learning more about naming apps, if you see anything, please let me know...