AllFacebook - Latest Comments in Facebook Newsfeed, Not the Primary Source of App Installs

Re: Facebook Newsfeed, Not the Primary Source of App Installs

Mark — Tue, 23 Oct 2007 01:36:53 -0000

I’d love to see a comparative study to see if apps that have matching appname and URL (on apps.facebook.com) have higher install rates than other apps.
And to push that one step further… Has an economy formed around “domaining” for FB app names?

yee,
Thanks for posting that, I'm interested in learning more about naming apps, if you see anything, please let me know...

Re: Facebook Newsfeed, Not the Primary Source of App Installs

yee — Mon, 22 Oct 2007 16:09:05 -0000

Just found similar results for my app (Smarter Than My Friends). Profile Add boxes and Product Directory drove 80%+ of installs.

Given that the Directory is such a key driver of current app installs, I'd love to see a comparative study to see if apps that have matching appname and URL (on apps.facebook.com) have higher install rates than other apps. This would run totally counter to some of the "conventional wisdom" I've heard (e.g., "Your app name and URL doesn't matter" -- if the Directory is important, then it could be ALL about naming.

And to push that one step further... Has an economy formed around "domaining" for FB app names?

Re: Facebook Newsfeed, Not the Primary Source of App Installs

davemc500hats — Mon, 22 Oct 2007 15:05:39 -0000

agree with craig above; News Feed doesn't matter as much right now for new user adoption since app messages aren't visible to non-app users (except for the one-liner about "user X installed app Y).

that may change if/when FB re-enables app messaging for non-app users.

still, i agree that profile box visibility is a big driver for adoption. probably moreso for apps like Fluff Friends that use profile box real estate for app info updates than other less-interesting ones, but regardless it's probably a high priority acquisition channel for most apps.

it is surprising that app directory is a significant channel... wonder whether that means we're seeing over-representation of the geek audience as new app adopters.

- dmc

Re: Facebook Newsfeed, Not the Primary Source of App Installs

Craig Bovis — Mon, 22 Oct 2007 12:22:42 -0000

You should probably point out that NFO does not come into application installs since news feed items only show to users who have the app installed.

The news feed stats purely refer to the "x has added the y application".