DISQUS

Xavier VESPA · 2 years ago

As long as it is for marketing purposes, I don't really mind (behavioral targeting didn't turn me into an Adword clicker).

It's good to open te debate though, because the whole web industry is getting really excited at the idea to use more personal datas to increase their ad dollars.

Should online networks ask their users if they agree to such actions, kind of like a democratic voting system?

FaceWeek.com · 2 years ago

I think its a slippery slope when the advertisements start to become that personalized. I mean look at how much manipulation is already done if a marketer can get info on where you live or a couple of things you like - it becomes an opportunity bombard someone.

As we move forward, Facebook and other social networking sites need to find a way to make sure that advertisements are not a bombardment, rather a compliment to the user experience. I think this is the only disadvantage to how everyone is getting so excited about Facebook, which is that the market is not mature enough yet - we don't know if social networking is the big thing to monetize, even though we can agree the premise is intriguing.

Joe Grossberg · 2 years ago

"Could you see Google completely opening up access to their massive databases simply so that smaller companies can leverage the information that they have stored."

They have opened it up (albeit not completely so); I remember using the Google API for personal projects, years ago. But the Facebook stuff is only accessible within the context of Facebook.

Hashim Warren · 2 years ago

Google has Coop, which is a pretty liberal opening of their tech and data to small companies.