DISQUS

AllFacebook: Facebook to Bring in Excess of $100 Million This Year

  • Kari Chisholm · 2 years ago
    Hmm.... A CPM of $2 for Facebook flyers with a CTR of 0.04%... that equals $5 per click.

    It's fine if the CTR is dismal, but the pricepoint has to be low enough to justify it.

    Even if they really had a CTR of 0.2% (which is about what BlogAds get), that'd still be $1/click.

    In a world where you can buy plenty of Google ads for 25 cents to a buck a click, that's not good enough.