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According to Jim Breyer of Accel Partners (one of Facebook’s venture capital investors), Facebook will bring in over $100 million in revenue this year. That is much different than the estimated $30 million number that I passed around yesterday. We can derive a few possibilities
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1 year ago
It's fine if the CTR is dismal, but the pricepoint has to be low enough to justify it.
Even if they really had a CTR of 0.2% (which is about what BlogAds get), that'd still be $1/click.
In a world where you can buy plenty of Google ads for 25 cents to a buck a click, that's not good enough.