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<rss xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title>AllFacebook - Latest Comments in Facebook to Bring in Excess of $100 Million This Year</title><link>http://allfacebook.disqus.com/</link><description></description><atom:link href="https://allfacebook.disqus.com/facebook_to_bring_in_excess_of_100_million_this_year/latest.rss" rel="self"></atom:link><language>en</language><lastBuildDate>Mon, 16 Jul 2007 04:46:18 -0000</lastBuildDate><item><title>Re: Facebook to Bring in Excess of $100 Million This Year</title><link>http://www.adweek.com/socialtimes/facebook-to-bring-in-excess-of-100-million-this-year/303479#comment-1637150</link><description>&lt;p&gt;Hmm....  A CPM of $2 for Facebook flyers with a CTR of 0.04%... that equals $5 per click.&lt;/p&gt;&lt;p&gt;It's fine if the CTR is dismal, but the pricepoint has to be low enough to justify it.&lt;/p&gt;&lt;p&gt;Even if they really had a CTR of 0.2% (which is about what BlogAds get), that'd still be $1/click.&lt;/p&gt;&lt;p&gt;In a world where you can buy plenty of Google ads for 25 cents to a buck a click, that's not good enough.&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Kari Chisholm</dc:creator><pubDate>Mon, 16 Jul 2007 04:46:18 -0000</pubDate></item></channel></rss>