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Facebook Traffic Drops in UK, Who Cares?

Started by Nick O'Neill · 10 months ago

According to The Guardian, Facebook saw the first monthly drop in traffic since it became the largest social network in the U.K. As Henry Blodget points out, looking at this at a month by month basis is completely misleading. Facebook has grown a whopping 712 percent year over year for the mon ... Continue reading »

6 comments

  • Craig Killick

    1 year ago

    Hi Nick. I saw your post title and my first thought was that you meant that the UK doesn't matter. Just thought I'd let you know.

    In terms of useage, I am based in the UK and the people I 'network' with certainly seem to be spending less time on Facebook.

    Your post is very bullish, that's fair enough, but objectively, I'd like to ride the stats for a couple of months to see the trend.
    reply
  • Wills

    1 year ago

    It is seasonal. Though I think the rapid growth has saturated here and people are getting a little peeved at application spam
    reply
  • Mary Specht

    1 year ago

    Willis, it looks like Facebook is responding to such problems quickly. It announced last week that it won't allow apps to hold quiz results (etc) hostage until users spam their friends with invites.

    From the Facebook developers blog:

    "Additionally, it is misleading to entice an investment of effort or promise a result and then -- without warning -- hold expected content hostage behind an invitation ransom; this is now expressly prohibited."

    http://developers.facebook.com/news.php?blog=1&...
    reply
  • Henry Elliss

    1 year ago

    The numbers Nielsen have published are for Dec-to-Jan - and correlate nicely with the Facebook social ad numbers which their system outputs. If you look at the same numbers for Jan-to-Feb, they showed an increase of 13%, much more than enough to make up for this seasonal drop.
    reply
  • Maggy Young

    1 year ago

    Realistically all markets undergo short term ups & downs. A real trend requires a longer time.
    By the way, anyone know what happened to UniVillage which was student only site set up for UK initially in 06 ?
    reply
  • Craig Killick

    1 year ago

    Another downturn... NMA - Facebook's UK unique user numbers have dropped for a second month in a row. The fall to 8.3m unique users in February from December's 8.9m puts an end to the social network's rocketing success.

    http://www.nma.co.uk/Logon/ResourceBarrier.aspx...
    reply

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