AllFacebook - Latest Comments in Facebook Traffic Drops in UK, Who Cares?

Re: Facebook Traffic Drops in UK, Who Cares?

Craig Killick — Thu, 20 Mar 2008 02:36:43 -0000

Another downturn... NMA - Facebook's UK unique user numbers have dropped for a second month in a row. The fall to 8.3m unique users in February from December's 8.9m puts an end to the social network's rocketing success.

http://www.nma.co.uk/Logon/ResourceBarrier.aspx...

Re: Facebook Traffic Drops in UK, Who Cares?

Maggy Young — Fri, 22 Feb 2008 12:35:49 -0000

Realistically all markets undergo short term ups & downs. A real trend requires a longer time.
By the way, anyone know what happened to UniVillage which was student only site set up for UK initially in 06 ?

Re: Facebook Traffic Drops in UK, Who Cares?

Henry Elliss — Fri, 22 Feb 2008 11:50:00 -0000

The numbers Nielsen have published are for Dec-to-Jan - and correlate nicely with the Facebook social ad numbers which their system outputs. If you look at the same numbers for Jan-to-Feb, they showed an increase of 13%, much more than enough to make up for this seasonal drop.

Re: Facebook Traffic Drops in UK, Who Cares?

Mary Specht — Fri, 22 Feb 2008 10:57:24 -0000

Willis, it looks like Facebook is responding to such problems quickly. It announced last week that it won't allow apps to hold quiz results (etc) hostage until users spam their friends with invites.

From the Facebook developers blog:

"Additionally, it is misleading to entice an investment of effort or promise a result and then -- without warning -- hold expected content hostage behind an invitation ransom; this is now expressly prohibited."

http://developers.facebook.com/news.php?blog=1&...

Re: Facebook Traffic Drops in UK, Who Cares?

Wills — Thu, 21 Feb 2008 17:21:12 -0000

It is seasonal. Though I think the rapid growth has saturated here and people are getting a little peeved at application spam

Re: Facebook Traffic Drops in UK, Who Cares?

Craig Killick — Thu, 21 Feb 2008 17:10:17 -0000

Hi Nick. I saw your post title and my first thought was that you meant that the UK doesn't matter. Just thought I'd let you know.

In terms of useage, I am based in the UK and the people I 'network' with certainly seem to be spending less time on Facebook.

Your post is very bullish, that's fair enough, but objectively, I'd like to ride the stats for a couple of months to see the trend.