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Facebook Users Won’t Pay

Started by Nick O'Neill · 10 months ago

My friend Dan Peguine sent me a screenshot of an interesting sponsored poll he saw last night. The question posed to the survey recipients was “Would you pay $3.99 a month to not ever see ads on Facebook?” A whopping 95% said no and 4% responded yes. This compares to ... Continue reading »

4 comments

  • Dan Jones

    1 year ago

    I already have an ad-free Facebook, and I don't have to pay for it.

    In the days of Adblock Plus, it's silly to have a subscriber version that ONLY removes the ads. There must be some other value-added feature.
    reply
  • Chris Kennedy

    1 year ago

    In terms of pure sampling error, the margin of error for that poll at 250 people is +/- 2.7%, and +/- 1.4% if 1,000 people were sampled. What would be more interesting is to see the demographic breakdowns so that they could understand which users were more likely to pay.
    reply
  • Joe Grossberg

    1 year ago

    Nick:

    Whatever ... $50/year from 4% of Facebook users is still a lot of revenue -- $100M a year and growing rapidly, if you accept the 50M member estimate.

    And that's on top of any ad revenue.

    Dan:

    I love ABP, but it only works if there is a pattern to the ad filenames. If FB is smart, and cares about the tiny number of people who use FF and ABP, they'll put all their advertising images in http://static.ak.facebook.com/images/ and use random filenames.
    reply
  • Chi-chi Ekweozor

    1 year ago

    Thanks for posting this, Nick.

    I wrote an open letter to Facebook here about this on Saturday:

    http://tinyurl.com/yvxurx

    Cool to see it's someone’s asking the question, at least.

    @Joe Grossberg:
    Agreed, 4% may not be much but it's still a guaranteed revenue stream...

    @Chris Kennedy:
    I agree, I don't think the sample is representative.

    I'm willing to bet I'm not in the demographic covered by that poll, not being a student and all that.

    Perhaps the poll should be re-run and targeted towards the ‘Facebook-is-the-new-Linked-In’ crowd.

    Would be interesting to see what busy, middle manager types think of receiving and inadvertently sending social ads.
    reply

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