DISQUS

Melanie · 1 year ago

Kind of creepy but a reality coming nontheless. Sounds like Lotame will be in demand with publishers.

Jonathan Kleiman · 1 year ago

Did we agree to have our images or names used in advertising? I don't feel like going through the TOS.

Liz · 1 year ago

I think that you are spot on except for not mentioning that the real world and online world divide will need to be closed before someone's personal influence factor is a true reflection of their actual influence. So much of how we influence people happens in person, in real life, not just online. That said, I see this divide closing as we move forward and at a similar enough pace that I don't think it will be an issue.

David Henderson · 1 year ago

That's an easy one. They won't.

It is about influence, social influence, but not necessarily ads....

David Patton · 1 year ago

It might be interesting if Facebook uses an application like Loladex to determine one's influence and then bases the Ads around that. Thoughts?