DISQUS

AllFacebook: How SocialAds Will Revolutionize Advertising

  • Melanie · 1 year ago
    Kind of creepy but a reality coming nontheless. Sounds like Lotame will be in demand with publishers.
  • Jonathan Kleiman · 1 year ago
    Did we agree to have our images or names used in advertising? I don't feel like going through the TOS.
  • Liz · 1 year ago
    I think that you are spot on except for not mentioning that the real world and online world divide will need to be closed before someone's personal influence factor is a true reflection of their actual influence. So much of how we influence people happens in person, in real life, not just online. That said, I see this divide closing as we move forward and at a similar enough pace that I don't think it will be an issue.
  • David Henderson · 1 year ago
    That's an easy one. They won't.

    It is about influence, social influence, but not necessarily ads....
  • David Patton · 1 year ago
    It might be interesting if Facebook uses an application like Loladex to determine one's influence and then bases the Ads around that. Thoughts?