The number of accounts and new accounts per day is A LOT different then the number of uniques they're getting.
If these new users aren't translating into active users then the Comscore data makes perfect sense.
I know a lot of people who sign up for accounts and then just don't use them.
Dan Lester
· 2 years ago
I still don't get the 'college students returning to school' argument - people said apps would take off even more at that point too.
If I had to guess, I'd say Facebook's more use for keeping in touch with college-mates when you're at home for the holidays... In term-time, there's the long-forgotten method for keeping in touch called face-to-face!
Nick O'Neill
· 2 years ago
I totally agree .... I posted about the "Myth of School Year Traffic" at the beginning of August:
Well here is a test, check your network activity and see if you notice the difference. I do. A month ago, there was a lot of activity on Facebook with all my friends. Everyone was excited about finding each other, now that we are caught up, what is the use of Facebook. I can email my long lost friends directly. I am not checking my facebook as often anymore. Also i am not getting as much activity from my friends either.
All Comments
If these new users aren't translating into active users then the Comscore data makes perfect sense.
I know a lot of people who sign up for accounts and then just don't use them.
If I had to guess, I'd say Facebook's more use for keeping in touch with college-mates when you're at home for the holidays... In term-time, there's the long-forgotten method for keeping in touch called face-to-face!
http://www.allfacebook.com/2007/08/the-myth-of-...
Steve Ballmer is right, Facebook is a fad.