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Btw - I just got a banner welcoming me as a google reader when I actually clicked through my desktop RSS Reader.
I've heard the phrase, "closed is for leaders, open is for everyone else" in reference to Apple's position in media. Also, M$ has made a lot of money by not letting other players compete at the OS level. Two pretty solid examples of a closed strategy that meets the successful, sustainable and profitable hurdles.
Put another way, if Facebook keeps pushing ground breaking functionality and innovation, then no one will ask whether it matters if they are open or closed. Slow down even a little bit and everyone starts asking.