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1 year ago
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haha
1 year ago
Screw you too, Sarah.
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Lesson learn: always go to the source and judge for yourself.
Thanks for posting this video.
1 year ago
1 year ago
The one comment I think stands is Sarah's about the "Digg-style community management." As much of a non-issue as this should have been, the crowd was quite immature.
1 year ago
1 year ago
2) Ask questions, step aside and allow your speaker to engage directly with the audience...even if the speaker is not the most practiced. "Mmm-hmms" and interruptions are unnecessary and detract from what the audience wants to hear.
3) Remember who the audience is there to see. Leave your own book, TV show, etc., out of the conversation. It wasn't a panel, it was a keynote.
4) If the audience isn't as professional or mature as you'd like them to be, don't be unprofessional or immature back to them.
5) Twirling the hair, jokingly threatening to throw water at the keynote, belittling/laughing at the keynote, yelling to someone else in the back for clarification, saying "screw all you guys" to your audience: COMPLETELY UNPROFESSIONAL AND UNBUSINESSWEEK.
1 year ago
Here's my sense of it as I watch it now for the first time:
Starting right in, some awkwardness. The story about him sweating him hit a bad note, the stuff about his age gets old, and the French announcement was a flub.
But, the rest of the first half wasn't bad. Seems like she's interrupting mostly because she wants to cover a lot of ground. He's actually talking quite a bit throughout most of the first half, not very shy at all. I've been following facebook's progress for a while now and I'm getting a lot out of it. He's giving a great sense of what he's trying to do with the site, and I feel like most of the people commenting are just not reading into it the things that I am reading into it.
Things seem to take a turn about halfway through when she interrupts to ask about music. She's condescending more now, and that is what's really losing her points. After the remark about 45 minutes, it slips some more.
"Presale on amazon", Hackathon "disgusting" - now she's sinking fast.
The 15 billion dollar talk comes next. He's not interested, the crowd isn't particularly interested, and here is the hair twirling, impossible to ignore. This crosses some kind of ditz line.
After all this 'efficient communication' and 'user control' talk, I am wondering why we haven't touched on the obvious question of when the site will put the public/work/family/school separation of profile data front and center. That would make facebook suitable as a business network and a friends network at the same time, and I'm betting it's the first thing most users would want to ask him.
Not that the crowd is hating her for the sins above, the little things start piling up, unforgiven. I imagine the twitters serve as a huge amplifier. People are not thinking, "does everyone else think this is going bad?". They're seeing proof that everyone else thinks it's going bad, and it's making them all a little bolder by the minute.
Now at 38:12, another nonquestion elicits a simple "ok". This might be fine for a lot of subjects, but by now we all know that Zuckerberg won't take that and run with it - 'you have to ask questions'. Her awkward laugh as she crosses her legs is like a parody of herself. Things build some more and the crowd is definitely laughing at her.
Telling him to read her book, digs a little deeper...
41:46 Giggling for no apparent reason? Gets an audible reaction...
Around 43:00, with the "yeah"s and "mm-hmms", she is obviously just waiting for her turn to talk... (happens several times throughout)
Now with the major softballs, "is [beign CEO] hard for you?" etc... noboby cares, although it actually gets a good answer in my opinon
Now the questions are getting better again, and the answers are good too. I think people at this point have lost the patience to listen to her talk and it doesn't matter much what she says.
By the way, it's funny how often Mark says, "empathy"
"One thing a lot of people don't know about Mark..." ok now we are headed back downhill...
The trouble with this story about the books is that she just wants to tell the story, so he sits back and listens. And there's the hair twirling again. She realizes that it's his interview so she tries to get him to pick up the story by saying, "right?" And as she should know by now, you shouldn't do that with this subject.
I heard an episode of "This American Life" titled "Fiasco". In it, they describe the tipping point moment, where a situation turns from an ordinary disaster in to a Fiasco.
The obvious candidate for tipping point comes right here (49:00), when he tells her to ask questions and the crowd cheers for half a minute.
But the real tipping point comes after right after 51:35 ("you made that up!") when she yells to the back of the room to try and defend the claim that Mark burned his books. As she would say, WTF? Now the crowd is openly heckling her, and it's all over.
1 year ago
Or a tag cloud, or the full text of posts...
1 year ago
1 year ago
Mark is not an easy person to interview. Find out what gets him excited and focus on that. Sarah kind of tooted her own horn several times where it was inappropriate; the people are there to see Mark, not her.
Overall, it was definately blown out of proportion, and it was not really that bad. She interviewed like a blogger, when she should have interviewed like a reporter (since she has background at BusinessWeek and Yahoo finance). Chalk it up to experience and get it right next time.
1 year ago
1 year ago
I'm on Sarah's side.
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A good resource for whiling away hours that could otherwise be spent productively? Perhaps. A ground-breaking innovation that will reshape how humans interact? THAT is funny stuff!
1 year ago
1 year ago
The next day I saw Mark Cuban interview Michael Eisner, and Cuban showed exactly how to conduct a proper interview. Cuban took a guy who would ordinarily have trouble speaking to a young, web-savvy crowd, and made him and his message relevant. Cuban was witty, insightful, intelligent, a though he easily could have, he didn't let his charismatic personality overpower Eisner's. THAT'S how it's done.
1 year ago
terrible. I saw the central problem as being that she interviewed like a chat show host,(not like a blogger,as Ian says), & not like a serious interviewer. I lost track of the number of times she laughed.... & about nothing.
The audience bad feeling & general reaction was because the ground rules for the interview were understood differently. Sara was acting the chat show host when the audience was expecting a serious & rather more formal interview.
Sarah's big mistake was that she tried to combine the two & couldn't bring it off. A more skilled & experienced...or just plain better... interviewer might have succeded, but what she amply demonstrated was that she didn't have the skills to do it.
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She flirted with him the entire time. She talked over him and cut him off. She tried to hype her book and her career. She asked the same question multiple times despite the fact that he continued to give the same answer. She tried to embarrass him. She made bad jokes like threatening to throw water at him. SHE FAILED TO RECOGNIZE HER AUDIENCE AND ADAPT DURING THE COURSE OF THE INTERVIEW!
People were literally groaning when she asked him about the 15 Billion valuation the second time. She still asked it again later on. She was bad, it doesn't make her a bad person, just a bad journalist in this particular occasion.
I think 80% of her questions led to the response "We want to help people communicate effectively". Maybe ask some other questions?
Obviously just watching the video doesn't do it justice. When you hear something was bad you expect blood. It's no different than hearing a movie is amazing and then hating a good movie because it wasn't the best thing you've ever seen. You had to be there to get a true sense of how bad it really went.
1 year ago