http://allfacebook.disqus.com/enThu, 15 Nov 2007 14:00:30 -0000http://www.adweek.com/socialtimes/sex-drives-facebook-users-sort-of/303959#comment-1638552<p>Your "mediocre ROI" link is 1) a terribly poor example and 2) a misuse of the term ROI.</p><p>1. The linked test is bad for several obvious reasons: they have a max CPC of $0.10, they have very narrow targeting settings, and they generated less than a thousand impressions. I checked the targeting and it yields a whopping 2,460 users.</p><p>2. ROI is a simple acronym: return on investment. You can calculate it as: profit/cost. Let's plug in the values for the linked test. Profit: 439 targeted impressions. Cost: $0 (outside of the minimal labor cost). How does that translate into "mediocre ROI"?</p><p>If you do a legitimate test of Facebook advertisements, you will find it is in fact competitive to other services.</p>Chris KennedyThu, 15 Nov 2007 14:00:30 -0000http://www.adweek.com/socialtimes/sex-drives-facebook-users-sort-of/303959#comment-1638553<p>That's an easy one. Sex drives pretty much everything. :)</p>Chris VincentThu, 15 Nov 2007 13:10:15 -0000