I think you've hit it dead on. I also think, that for as much as some apps (perhaps even mine) have suffered from the new standards and allocations; they are helping to promote apps which 'retain' users.
There were too many apps seeking the initial install (most quiz apps for example) and they were taking advantage of the system. At the same time, social gaming will continue to be an area of growth. Games based apps and the game bars, zynga for example are certainly producing some very interesting options for viralit. I just hope that out of that will come valuable lessons for building increasingly viral, useful, non-gaming applications.
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I also think, that for as much as some apps (perhaps even mine) have suffered from the new standards and allocations; they are helping to promote apps which 'retain' users.
There were too many apps seeking the initial install (most quiz apps for example) and they were taking advantage of the system.
At the same time, social gaming will continue to be an area of growth. Games based apps and the game bars, zynga for example are certainly producing some very interesting options for viralit. I just hope that out of that will come valuable lessons for building increasingly viral, useful, non-gaming applications.