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The Facebook Effect

Started by Nick O'Neill · 10 months ago

Last Friday a group of my friends and I set out for a fun little evening of free vodka, art, and snacks at the Swedish embassy. We had RSVP’d via Facebook and left our apartments early to attend was was sure to be a crowded event.
We knew the event would be crowded by the [...%5 ... Continue reading »

2 comments

  • Zach

    1 year ago

    If this event were spreading amongst college students, the event would not have been filled with mid-20 somethings. College students are mostly 18-22. College students actually don't use Facebook for events much at all. As a former club promoter and college marketer, I know the gamut of utilitarian promotional devices available to the public. Basic flyering is much more effective than Facebook Events, which is why we created CollegeTonight. Students may use Facebook Events as a collateral service simply because of the sheer number of users on the site, but it's not effective. Facebook events are about as effective as "Facebook Pages."
    reply
  • Johan Hedberg

    1 year ago

    I talked to one of the persons behind the event during a meeting in Stockholm yesterday and as you might have expected - they had been overwhelmed. I don't think their intention was for the event to be so wildly spread among the public.
    I think it doesn't prove the efficiency of FB, but instead shows that 1. There's too little fun in W DC and 2. It's always great fun to party at an embassy :)
    Also, I believe that the possibilities of swedish women attending the party helped.
    reply

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