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The Facebook Spam Battle Continues

Started by Nick O'Neill · 10 months ago

Last night Facebook announced that they would begin using a new model for limiting application notifications. Applications are grouped into buckets and each of those buckets have a specific number of daily user notifications that they can send out. It appears that the default is now 15 notificatio ... Continue reading »

4 comments

  • Charlie

    1 year ago

    Good. If they don't do this, I think they'll find themselves in decline as users stop seeing the "utility" they're offering.
    reply
  • Jonathan Kleiman

    1 year ago

    I'm hoping this will spread the virility among apps, as opposed to cutting it off. New apps are still basically not very viral anyways because the old ones are just running the show
    reply
  • Sara Waller

    1 year ago

    Hello.I agree with JK. Speaking as someone who's part of a team launching a new app and looking at new ways to spread it virally and ETHICALLY outside of invites. Personally, shoe on the other foot, as a regular facebooker I got fed up with all my app invites and so got that toolbar widget that kills em all in one go. So back to basics I think, apps spread via personal contacts & referals on their own strength, not via invites.(although being sent that You Are Sexy app is quite re assuring on a bad hair day)
    reply
  • Marc

    1 year ago

    @Johnathan
    Exactly, in the end we all want quality vs. quantity. They could easily cut this down even more by making it relational to grouped friends with a priority score attached to each group. Who cares if a friend of a friend of a friend did xyz with abc app.

    I still believe that even though the old ones are running the show like you said that if a new one were to come in and do things better it wouldn't have to rely so much on viral activity as it's primary means for installs. Remember, there are a ton of crap applications, and there are reasons they don't spread.
    reply

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