DISQUS

Tim O'Shaughnessy · 2 years ago

Nice post Nick! But let me call out a few more quick ways that app developers can employ to drive traffic:

- Issue a press release: Easy, cheap and sometimes powerful... regardless, you can make information about your app search-engine crawlable and and have the potential to get picked up by a news source

- Leverage the blogosphere: If you or your company has a blog, use it. If you're confident in your app (and if not, why release it?), send it to a few of the Facebook-dedicated blogs, like this one. There is a chance they will review it.

- If a destination site for the your company exists already, leverage that: Pointing people to your app from other existing, non-Facebook properties that you own could be a significant traffic generator. While Facebook usership is far from ubiquitous, there is a large enough population where this can be an effective measure.

I think Nick's list is a great start, but there are a myriad of other possibilities that can be used to market your app that I think can be included on the list as well.

Cheers

Jesse · 2 years ago

At Altura we decided to test this hypothesis and create a purely viral app from scratch without huge marketing campaigns. Our app is silly, of course, but you can see for yourself how fast its growing: http://adonomics.com/about/17603244640

We've been going full-tilt for less than a week and we already have more than 60k users.