http://allfacebook.disqus.com/enThu, 27 Sep 2007 22:37:57 -0000http://www.adweek.com/socialtimes/the-hidden-cost-of-facebook-applications/303716#comment-1637912<p>At Altura we decided to test this hypothesis and create a purely viral app from scratch without huge marketing campaigns. Our app is silly, of course, but you can see for yourself how fast its growing: <a href="http://adonomics.com/about/17603244640" rel="nofollow noopener" target="_blank" title="http://adonomics.com/about/17603244640">http://adonomics.com/about/...</a></p><p>We've been going full-tilt for less than a week and we already have more than 60k users.</p>JesseThu, 27 Sep 2007 22:37:57 -0000http://www.adweek.com/socialtimes/the-hidden-cost-of-facebook-applications/303716#comment-1637913<p>Nice post Nick! But let me call out a few more quick ways that app developers can employ to drive traffic:</p><p>- Issue a press release: Easy, cheap and sometimes powerful... regardless, you can make information about your app search-engine crawlable and and have the potential to get picked up by a news source</p><p>- Leverage the blogosphere: If you or your company has a blog, use it. If you're confident in your app (and if not, why release it?), send it to a few of the Facebook-dedicated blogs, like this one. There is a chance they will review it.</p><p>- If a destination site for the your company exists already, leverage that: Pointing people to your app from other existing, non-Facebook properties that you own could be a significant traffic generator. While Facebook usership is far from ubiquitous, there is a large enough population where this can be an effective measure.</p><p>I think Nick's list is a great start, but there are a myriad of other possibilities that can be used to market your app that I think can be included on the list as well.</p><p>Cheers</p>Tim O'ShaughnessyThu, 27 Sep 2007 09:05:43 -0000