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http://www.allfacebook.com/2008/09/the-impact-of-the-new-design-on-applications/ -
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One thing to note that I believe could have played a big impact was the application menu bar being shifted to the bottom of the page. I need to start blogging on facebooking101 :)
I think that will be the #1 crusher of apps on Facebook.
1) we had to go back and redesign many of the components so that they would work correctly with new Facebook - mostly layout and .
2) I think that they started being more stringent in the application approval process - we had to make some substantial changes as it was declined due to incentivized friend invites.
Point #2 was definitely the most difficult, as our entire viral strategy had to change. With that said, I think it was a blessing in disguise because we in turn developed ways to make the application viral on its own, not by friends spamming friends.
I guess we'll have to wait and see - if anything it just ups the ante, and makes it harder for the poor applications to spread.
With the changes in privacy settings and two phantom applications appearing since I was forced on to new Facebook, I will likely remove more applications as the site becomes less useful—why allow developers to have access to my information when I hardly use the site any more?
While I sympathize with developers, many of whom provided great tools and games in the days of old Facebook, I am not surprised about the decline in application views and, in fact, very surprised that the drop has been as low as 25 per cent for some. New Facebook is the virtual equivalent of new Coke.
All we can do now is spread the word and use Facebook as little as possible.
Nice post.