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The Top 5 Viral Facebook Techniques

Started by Nick O'Neill · 10 months ago

The dynamic of Facebook application marketing is rapidly changing. What once was an environment in which your application was practically guaranteed to go viral has shifted to one in which you need to come up with creative ways of marketing your application. The MyBucks application is a perfect e ... Continue reading »

10 comments

  • Jeremiah Owyang

    1 year ago

    Great post, this is a great resource for new tools.

    I believe there's a way of adding value by assembling a great group together, and letting folks opt in and join.

    6) I created the Web Strategy Group, which is a collection of Web Managers for the modern website (like yourself) and it's a great place to learn and meet other folks. While initially I invited a few key folks to get it kick started, one of the ways it continues to grow is by the high quality conversations in the discussion forum.

    Perhaps this technique could be consider yet a 6th way of getting folks to volunteer to join --they get value and add it!

    This link below shows how I promote it, with 47% growth in four days!

    http://www.web-strategist.com/blog/2007/07/26/w...
    reply
  • markus941

    1 year ago

    Thanks for the overview. It's interesting to see how the techniques of a successful app evolve as this application space matures.
    reply
  • Ben Rowe

    1 year ago

    Nice post,

    It's incredible to see how quickly this is all happening.

    Because Facebook is all about friends, I think the apps that deliver true value to friendship networks (like the carpool and couchswap apps) are the ones to watch.
    reply
  • Ram Vemuri

    1 year ago

    Great article. Recognition goes a long way, so do soft along with hard incentives. This is especially true when coupled with one-on-one because the pro bloggers are always on the lookout for the first scoop. Forced invite will just get people pissed off.
    reply
  • Mark Evans

    1 year ago

    We just launched a new Facebook application called My City, and one of the things we've been trying to get a much better handle on is how to market it virally.

    My sense is it's more difficult now than it was even a month ago given the growing number of applications battling for peoples' attention. That said, I think a good application (such as My City!) has a good chance of resonating with Facebook users.

    Thanks for the tips; they're excellent food for thought.

    Mark
    reply
  • Francesca

    1 year ago

    Your suggestions might be obsolete in a few months, truly amazing,they are useful now and well thought out. But how does one spread the word about an off-site, non-widget, service to Facebook? Is it even possible?
    Im an intern at SpeedDate.com and I have been trying to figure out how I can even talk about SpeedDate.com with my friends on Facebook without getting kicked off the site again.
    reply
  • Lorraine

    1 year ago

    I find "viral" Facebook application invites to be extremely annoying.

    In order to find out the "message" or whatever my friend has sent me, I need to join the app. In order to join the app, I need to annoy several of my friends. I just hit "ignore" on these invites.

    And for all this annoyance, the content is minimal! "You have been sent a round of drinks" "You have been sent luck" and the best one was in order to join a "circle of friends" I needed to form my own circle. Ugh!! It's like the guilt of 92837498327 chain letters, in my inbox, every day.

    Oh and though I have shut off the email Facebook notifications, there are always some cowboy facebook apps that have not realized that I have shut off the email notifications, so I get Funwall notification emails anyhow.

    If I'm going to do some bad programming, I do it on my Commodore 64, and as it is not attached to anything more networked than its 1541 disk drive, it is not going to hurt anyone. It is not going to fill anyone's facebook Home with a list of dumb requests.
    reply
  • farouk

    1 year ago

    very good techiques,you should write another part of this article
    reply
  • Joe Black

    1 year ago

    Interesting article but to Lorraines point, trying to become "viral" is highly subjective and can be VERY annoying. People have sent me numerous application invites and except for the 'very' few, I've ignored them all just because I dont have the time and the energy to care about it. + I think it is spam.

    I think that what intrigued me about your article is the last point on it because it is the best way to connect with your customers.

    I recently developed an application and my philosophy is that following any of the "force" invites or even rather incentivizing places people in a state of dissonance. Word-of-mouth is the way to go to get ahead of the game.

    Yes, ILike, Countdown to bush, etc... are all amazing apps, but depending on the quality of the application and its honest use in the marketplace, your suggestions are subjective.
    reply
  • Avenues_Nepal

    9 months ago

    Interesting.. I still wonder how applications like Zombie biting or vampire benefit from this.. Where's the advertising here.. What wud the application developer benefit from this??
    reply

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