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The much hyped UADA which has attracted a significant amount of buzz launched today with very little fanfare. So what happened with the UADA and who are the partners? As of now there are no partners that have been stated for this “alliance” and according to sources I have
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1 year ago
I'm happy to comment. As I've told you in the past, I'm always available to answer any of your questions in detail by e-mail or phone.
You are completely wrong to say that most people that I've contacted are saying that they don't wish to join TheUADA. We are currently evaluating for membership 30+ companies with 100+ facebook apps that collectively have over 80+ million installs. Everyone who has agreed to be considered for membership in TheUADA is now under NDA and perhaps this explains why you aren't getting any confirmations.
Since TheUADA page went up this morning we've been contacted by several Facebook developers of apps with sufficient traffic who also wish to be considered for membership.
Participation as Founding Members of TheUADA is a privilege that I believe those chosen for membership will appreciate. These folks will receive a significant equity stake in TheUADA as well as upfront cash for their agreement to be part of what we believe will be an organization that will be as effective as the CAA has been in promoting the interests of the stars that they represent.
We've designed TheUADA to be 100% upside for the developer. Membership offers developers higher RPM levels, access to lucrative sponsorship deals, the ability to efficiently cross-promote with other developers and ownership in an entity that gives them a second way to win big on the Facebook platform. In exchange for this, all we ask them to do is test our ad management system. Any of these developers can terminate this test at any time and remove their name from consideration for membership in TheUADA.
Finally, TheUADA is helping developers win by creating additional near term and long term revenue opportunities. Had eBay or PayPal done the same things with the power sellers who helped their businesses grow and become so successful prior to their IPOs, it would have been a much better deal for the individuals behind these companies.
So, TheUADA is not dead on arrival and I suggest you stay tuned.
Thanks,
Lee Lorenzen
CEO, Altura Ventures -- The First Facebook-only VC