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What’s the Best Way to Advertise Social Apps?

Started by Nick O'Neill · 10 months ago

There has been considerable buzz on the Facebook Developer’s Forum about the best way to advertise applications. For a while some people were getting paid terribly low amounts for their clicks, and some of the services have apparently been buggy.
Since the best way to find out which ... Continue reading »

3 comments

  • Peter Corbett

    1 year ago

    Nick, I'm building an application for my client (who shall remain nameless) that focuses on fleshing partner of teh 18-24 year old demo's social graph. The app will advertised to this audience via Socialmedia.com, but also through a network of brand embassadors on 300 college campuses nation wide. This client is fortunate enough to have an opt-in email list of 350k college students as well, which it sends monthly newsletters to and within which the application install will be promoted.

    Pizza box toppers are not a new use of media, but it is certainly an interesting one.

    A tactic that application developers could be looking to employ should be google ppc advertising. I don't know that i've seen people doing that with their apps yet and it makes a lot of sense due to the reach google has.
    reply
  • Adam

    1 year ago

    I wish pubmatic.com would work on facebook apps. i don't work for them, but they're solid with website ads.
    reply
  • Alex

    1 year ago

    For our video sharing website kiwiclip.com we use a mix of adwords, adbrite, shopping center flyers, and much like above, dominos pizza change, have leaflet handed out with ever pizza.

    Works also well with Video stores.

    Something to think about.
    reply

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