AllFacebook - Latest Comments in What’s the Best Way to Advertise Social Apps?

Re: What’s the Best Way to Advertise Social Apps?

Alex — Thu, 17 Jan 2008 22:29:39 -0000

For our video sharing website kiwiclip.com we use a mix of adwords, adbrite, shopping center flyers, and much like above, dominos pizza change, have leaflet handed out with ever pizza.

Works also well with Video stores.

Something to think about.

Re: What’s the Best Way to Advertise Social Apps?

Adam — Sun, 13 Jan 2008 21:39:08 -0000

I wish pubmatic.com would work on facebook apps. i don't work for them, but they're solid with website ads.

Re: What’s the Best Way to Advertise Social Apps?

Peter Corbett — Sun, 13 Jan 2008 10:28:27 -0000

Nick, I'm building an application for my client (who shall remain nameless) that focuses on fleshing partner of teh 18-24 year old demo's social graph. The app will advertised to this audience via Socialmedia.com, but also through a network of brand embassadors on 300 college campuses nation wide. This client is fortunate enough to have an opt-in email list of 350k college students as well, which it sends monthly newsletters to and within which the application install will be promoted.

Pizza box toppers are not a new use of media, but it is certainly an interesting one.

A tactic that application developers could be looking to employ should be google ppc advertising. I don't know that i've seen people doing that with their apps yet and it makes a lot of sense due to the reach google has.