It definitely raises some interesting questions, but i think you hit it on the head. AIM's brand association is a hard nut to crack. AOL has always been known for its instant messaging and no matter what AOL releases/has released it will never hit the same adoption that aim has had. AOL has had gaming and profiles for many years and i don't see anyone adopting them. I would imagine, that probably close 95% of the features in AIM aren't used by the majority, if at all.
Regarding desktop applications in the social networking space. i can't see this picking up. More and more we are living are online lives in a web browser with the ability to access all of our content whether it be e-mail, bookmarks, contacts, etc from any computer, anywhere, at any time. Because of this i find it hard imagine being tied to a desktop application for social networking.
The era of the desktop application is near its end.
RyanMoede
· 2 years ago
Wouldn't AOL be better served in leveraging their brand strength by developing a Facebook app to embed AIM chats in Facebook?
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Regarding desktop applications in the social networking space. i can't see this picking up. More and more we are living are online lives in a web browser with the ability to access all of our content whether it be e-mail, bookmarks, contacts, etc from any computer, anywhere, at any time. Because of this i find it hard imagine being tied to a desktop application for social networking.
The era of the desktop application is near its end.