http://allfacebook.disqus.com/enThu, 04 Oct 2007 17:25:34 -0000http://www.adweek.com/socialtimes/will-aim-compete-with-facebook/303764#comment-1638038<p>Wouldn't AOL be better served in leveraging their brand strength by developing a Facebook app to embed AIM chats in Facebook?</p>RyanMoedeThu, 04 Oct 2007 17:25:34 -0000http://www.adweek.com/socialtimes/will-aim-compete-with-facebook/303764#comment-1638037<p>It definitely raises some interesting questions, but i think you hit it on the head. AIM's brand association is a hard nut to crack. AOL has always been known for its instant messaging and no matter what AOL releases/has released it will never hit the same adoption that aim has had. AOL has had gaming and profiles for many years and i don't see anyone adopting them. I would imagine, that probably close 95% of the features in AIM aren't used by the majority, if at all.</p><p>Regarding desktop applications in the social networking space. i can't see this picking up. More and more we are living are online lives in a web browser with the ability to access all of our content whether it be e-mail, bookmarks, contacts, etc from any computer, anywhere, at any time. Because of this i find it hard imagine being tied to a desktop application for social networking.</p><p>The era of the desktop application is near its end.</p>Brian HarrisThu, 04 Oct 2007 16:38:18 -0000